A Brief Account
Who developed the framework.
Author, The 3 Languages of Sales · Co-founder, The 3 Languages Group
Patrick Sullivan is the author of The 3 Languages of Sales and co-founder of The 3 Languages Group. He developed The 3 Languages Framework.
The framework takes three old categories, the true, the good, and the beautiful, and asks a newer question: what happens when they become the registers through which a person receives another person, an offer, and a decision?
Patrick is the author of The 3 Languages of Sales. The 3 Languages of Sales Management is in development, and The 3 Languages of Enduring Organizations is a future title in the professional series.
“The true, the good, and the beautiful are ancient. This sales framework is not.”The 3 Languages of Sales