The 3 Languages Group
For Organizations

The 3 Languages Workshop.

Hands-on learning, applied to your team’s actual work, built on The 3 Languages of Sales.

i.

The Workshop

The current way The 3 Languages Group brings the framework into an organization.

What it is built on

The workshop is built on The 3 Languages of Sales:

  • The second evaluation your buyer is running underneath product, price, and positioning
  • The three languages: Truth (structure, logic, and evidence), Goodness (relationship, character, and care), and Beauty (meaning, vision, and story)
  • The operating move: read, test, pivot, close the circle
Format

Format, length, and group size are set with you. Talk with us about the right format for your team.

Next step

Bring The 3 Languages Workshop to Your Organization

ii.

The Library

Each book applies the Three Languages framework to a specific domain. The 3 Languages of Sales is the current release.

The 3 Languages of SalesAvailable now. Why buyers say yes, why they walk away, and how to hear what they’re really telling you.

Three mysteries a sales organization lives with — the room, the phone, the years — and one explanation.

Get the Book →  ·  About the book →

The 3 Languages of Sales ManagementIn development. Why Good Reps Leave, Why Written-Off Reps Rise, and How to Keep the People You Lead.

Not yet released.

The 3 Languages of Enduring OrganizationsFuture title in the professional series.

Not yet released.

The workshop begins with a conversation.
Bring The 3 Languages Workshop to Your Organization